William Hill

Brief: Show how the erratic betting world gets easier to overview with William Hills betting app and launch the ads in time for the Royal Ascot.

Role: Copywriting

Insight: Most of the betters go through a stack of newspapers every day to find out information, when all they have to do is pick up their phone.

Solution: Fast cut adverts that tell the story of the fast pace of horse betting and the preparation needed to succeed.